Why I Created This
Style is more than what you wear — it’s how you show up. My mission is to empower female athletes and everyday individuals to embrace their strength, confidence, and individuality — beyond the game and into everyday life. Because when you feel your best, you move through the world with purpose, power, and undeniable confidence.
This business is more than a launch for me — it’s the start of something that’s been building my whole life. Growing up with three older brothers, sports were never just a hobby, they were part of who I was. Thanks to my parents’ belief and sacrifice, I became a national-level swimmer, but deep down, hockey was always my true passion.
At fifteen, I made the life-changing decision to move away from home to chase that dream — a leap that led me to earning a full scholarship to play Division I hockey in the United States. Competing at that level taught me so much about discipline, resilience, and the power of showing up as yourself. But it also opened my eyes to the barriers female athletes face — both on and off the ice.
That’s where this next chapter comes in. Combining my love for sport and fashion, I’ve found a way to help women feel as strong, confident, and capable off the ice as they do in competition. My goal is simple but powerful: to help women feel proud of the bodies that carry them — and to show up every single day with confidence, purpose, and style.
Love,
Jord
